Not Just Candle Talk: Burn the Rules. Build Your Legacy
This isn’t your average business podcast.
Not Just Candle Talk is the unapologetic, unfiltered audio home for ambitious entrepreneurs, creatives, and side-hustlers ready to do business on their own terms — no fluff, no fake motivation.
Founded on real experience and raw truth, this podcast dives into the real-life challenges behind the candle business and beyond. Whether you’re just starting out or scaling your empire, every episode is packed with lessons, strategies, and mindset shifts to help you build a business and a life you don’t need to escape from.
Hey, I’m Toni, and I know what it’s like to start from scratch.
When I launched my candle business, I had big dreams but limited resources — no investors, no fancy marketing team, just grit, Google, and a lot of trial and error. I built my brand from the ground up, burned out more times than I can count, and learned to pivot, scale, and get smart about what really makes money in this game.
Not Just Candle Talk was born out of my journey — the highs, the hustle, the hard lessons — and the deep desire to have conversations no one else is having in entrepreneurship. The stuff beyond the surface. The why behind the work.
This Podcast Is For You If…
- You’re tired of overnight success stories with no receipts.
- You want to make real money while staying true to yourself.
- You believe business can be both profitable and purposeful.
- You’re building your brand while managing your real life.
Not Just Candle Talk: Burn the Rules. Build Your Legacy
The Creators Comeback Checklist ( the first five things to rebuild) Episode 3
This episode is only available to subscribers.
Not Just Candle Talk
Support the show & get subscriber-only content.If you’ve been polishing logos and tweaking grids while your momentum stalls, this is your turning point. We unpack our Creator Comeback Checklist—the five simple levers that rebuild a brand from the inside out—and show you how to stack wins week by week without burning out or getting lost in busywork.
We start with clarity, asking what you truly want now rather than clinging to last year’s playbook. From there, we move into energy and the uncomfortable truth your calendar reveals about what fuels you versus what quietly drains you. Then we get precise about audience: who actually sees you, what they struggle with today, and how to speak in words they’re already using. With that foundation, we rebuild your offer to solve a specific problem and deliver a clear before-and-after transformation. Finally, we choose visibility that meets people where they already hang out, focusing on one primary channel for consistent, engaged presence instead of scattered, low-impact posts.
Across the episode, you’ll hear practical prompts you can use right away—how to rewrite your success statement in one paragraph, a simple weekly energy audit, a message test with three targeted posts, an offer sharpening pass, and a visibility plan you can keep. The throughline is momentum: each step strengthens the next, turning vague goals into a focused five-week plan you can circle in your workbook and execute. No fluff, just fuel. If you’re ready to rebuild with intention and ship work that resonates, this checklist is your map.
Subscribe for new creator systems each week, share this with a friend who’s relaunching, and leave a quick review to tell us which step you’re starting with.
Collect all free downloadable checklist and access to other items including the featured Stanley on the go tumblers. https://linktr.ee/notjustcandletalk
Hello everyone and welcome back to the Creator Comeback Vault. We're here with episode three. The Creator Comeback Checklist, the five things to rebuild first. Okay, so let's get into it. When you're starting a brand, a business, or a vision, most people will tell you to redo your logo, update your Instagram, or launch a new website. But real comeback energy starts with this checklist. Let's get into this checklist, okay? Number one is clarity. What do you really want now? Not what worked last year, what lights you up today? Number two, energy. Track what's draining you, track what's fueling you. Your calendar tells the truth. Number three, audience. Are you talking to people who see you or people who scroll past you? Number four, offer. Is what you're selling solving a real problem or just filling your shop? Number five, visibility. Where are you with people already hanging out? Do me a favor and just go there. Show up there. This checklist isn't cute, it's cash flow and clarity in five steps. So here's an action I would like you to uh do. Circle one per week in your workbook and work that intentionally. Work it through intentionally. So what we're gonna do here is we're gonna build in layers. And every time you go through these five, your brand gets stronger. No fluff, just few. So use the creator come back checklist page to map your next five weeks. That's what we're gonna work on uh in in episode three. As always, I will be back and we are gonna get started with episode four of the creator vault. Stick with me. Thank you.